Coca-Cola “Score the Trip to Russia” promo stands out

The FIFA World Cup Tournament is definitely the biggest sport platform that the World will ever come to know.

This year, Russia is the host country for the FIFA World Cup Tournament and as usual brands all over are leveraging Russia 2018 to create emotional connections with their customers. Amidst all the noise, the Coca-Cola, “Score a Trip to Russia” promo is undoubtedly the mother of all Russia 2018 promos here in Nigeria. Here is why…

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