This book sold out after Tesla CEO mentioned it

Some years back when Elon Musk was asked how he learned to build rockets, he answered:

"I read books,"

The South African-born Canadian-American business magnate, engineer and inventor, Elon Musk has made no secret of his love for reading.

Recently, in an interview with Bloomberg writer Tom Radall, he was asked: "What book is Musk into now?"

He replied: “Actually, I’m reading a book called Twelve Against the Gods, by [William] Bolitho,” Musk said.

“It’s really quite good.”

His mere mention of the somewhat rare book—which features biographies of 12 historical figures, from Alexander the Great to Woodrow Wilson—sent readers scrambling to buy copies.

Radall noted that the price of the book on Amazon.com shot up from a little more than $6 (2400 Naira) to $99.99 (40 thousand Naira) within hours before the stock of around a dozen copies sold out. Fortune reported.

Amazon’s page for the book, first published in 1929, now reads “Out of Print—Limited Availability.”

The English-language version also appears to be sold out on AbeBooks, Alibris, and Barnes & Noble.

Musk is the founder, CEO and CTO of SpaceX; co-founder, CEO and product architect of Tesla Motors; co-founder and chairman of SolarCity, co-chairman of OpenAI; co-founder of Zip2; and founder of X.com which merge with PayPal of Confinity.

As of June 2016, he has an estimated net worth of US$12.7 billion, making him the 83rd wealthiest person in the world.

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