Mavin boss shares his secret formula for making music

Don Jazzy has revealed his personal secret to making hit songs.

But the bedrock of his success in music has been his ability to consistently produce smash hit songs for numerous artistes.

In an interview with City People, Don Jazzy divulged some unique secrets on how he gets his music right.

Does he have the Midas touch or does he just understand the Nigerian music market? Here’s what the Don said about making all his hits.

“I don’t know about the Midas touch, but I think what it is, is that, I understand the market first.” Don Jazzy said.

“I also understand people to a large extent, the common problem with people in the industry, is not really understanding the individuals they deal with, either the artiste of their staffs. I run a very beautiful organization where everyone is friends. We are family, I don’t come and start using veto power, because I am the boss, the greatest idea might come from the little guy there. So I listen to everybody and it works.”

Don Jazzy further went deeper about his basic underlying strategy in making music. Turns out he experiments, but sticks within the acceptable boundaries of Nigerian music.

“As for music I try to experiment sometimes, but I don’t go out of the box to say I want to over experiment in a way that it is not what people want.” Jazzy said.

“If it is akara that you want to sell, it’s the akara that you will sell. You don’t have to start putting jam inside akara. Then it’s not akara anymore, it is something else, the least you can do is to put small pepper to taste, you cannot now go over outside the box and say you want to put your name on top of the akara and stuffs like that.

“Over the years there has been the kind of music Nigerians like. This is the kind of music my mother and my father dances to and their friends too, then we just stick to the formula and it works for us.” He concluded.

Don Jazzy most recent production is a song by Dr Sid. It is titled ‘Kabiyesi’. Listen and download.