Nigerian artistes to lead MTV Base programming revolution
MTV Base is set to kick off an on-screen and off-screen revolution that will transform its identity from a music channel into a fully-fledged general entertainment channel.
Leading the 'revolution' set to kick off from April 29, 2016 are the hotly anticipated reality serieshosted by D’Banj and Pearl Thusi, and a new series of popular magazine show The Bigger Friday Show presented by Falz The Bahd Guy.
ALSO: undefined
Other initiatives on-screen and on-the-ground from April include a 2016 VJ search – which its undefinedin 2013, a weekly News Roundup, and a new series called “I Dare You”.
Commenting on the development, SVP and MD, VIMN Africa, Alex Okosi said;
“MTV Base is allying our music leadership and star power with viewer interaction and UGC (User-Generated Content), to create an all-new MTV Base as you’ve never seen it before, with a cheekier, more irreverent tone. This profound shift in our programming and consumer strategy creates a rejuvenated channel and entertainment that will reflect the experience, dreams and lives of Nigerian youth. Similarly, our new slogan or pay-off line, “My Life, My Base” reflects this new focus on viewers’ lives.”
ALSO READ: undefined
The first episode of Lip Sync Battle will kick off with media personalities Denrele Edun and Ebuka Obi-Uchendu.
Watch "Lip Sync Battle" teaser below.