Luxury branding is a solution to a consumer's desire - Seun Ayeni

Yinka Ogunlami 13:16 - 09 January 2017

Seun Ayeni, the marketing manager of Imperial Leather & Canoe luxury brand teaches the girls a thing or two about luxury branding and brand strategy.

This edition of the Dare2Dream Masterclass features the Marketing Manager of Imperial Leather and Canoe luxury brand, Seun Ayeni.

Ayeni discussed the essence of branding and brand strategy.

"Luxury branding is not about getting a consumer to choose a luxury brand over the competition. It is about getting them to see the brand as the only solution to their desire,” she explained.

The finalists were grouped into teams to create an online campaign for the brand, Imperial Leather.

Executive Producer: Kinabuti, Co-producer: Pulse.ng, Video Director : Marcello Pastonesi

Dare2Dream is powered by FCMB and Imperial LeatherSponsored by Canoe, Maybelline and Dana AirTV: Africa Magic, Wazobia TV, Wazobia MaxRadio: Cool FM, Wazobia FMWeb: Pulse.ng ,bellanaija.com, onobello.com, glamsquadmagazine.comPrint: The Guardian