Chelsea Announces Partnership with Financial Platform

English football club Chelsea has announced a partnership with the online financial platform "Circle Internet Group," whose name and logo will now adorn the front of their jerseys, Reuters reports. This agreement extends to the women's team and all youth squads. Chelsea's first match featuring the new sponsor will be Sunday's home fixture against Brighton. 

Chelsea has been without a full-season shirt sponsor for three consecutive years. Infinite Athlete featured on the Blues' shirts in September 2023 and remained until the end of that campaign, while DAMAC Properties was brought in as a partner at the close of the 2024/2025 season. Following that, IFS took over, sponsoring Chelsea from February until the end of the current season.