Celebrity bartender Braide Ifeanyi lands new endorsement deal

Nigerian celebrity bartender Braide Ifeanyi popularly known as Braidey has landed an endorsement deal with House of Angostura® Nigeria.

Braidey joins the pantheon of famous Angostura® faces and takes his place among a diverse and accomplished group of renowned bartenders across the world. 

Speaking in an interview, Braidey said that the decision to join the House of Angostura® was based on the heritage and identity of the brand, and the genuine value that the brand adds to the bartending community and Nigeria at large. 

He would be joining as the second Brand Ambassador in Nigeria taking over the reins from Frank Udeh.

He has participated in top bartending competitions like the Barman CV and he is currently Nigeria’s only World Flair Association ORANGE LEVEL HOLDER. 

On his plans for the brand, Braidey states that he would be coming in with industry experience coupled with his ideas to contribute toward improving the perception of the Bartending community in the country. 

He also mentioned the Angostura® 'Bar Crawl' initiative where he’d be visiting bars around the country and training them on how to better their craft and positioning in the community.

Speaking further, he praised the brand for its contribution to the growth of the bartending community with the initiative of bartenders as ambassadors. 

He stated, “We have always wanted brands to recognise the importance and efforts of bartenders in the wines and spirit industry”. 

He further said that his position and the initiative would give fellow bartenders hope and rekindle their passion and voice while seeing bartending as a respectable profession.

Braidey will be part of all Angostura Nigeria's proposed brand activations across Nigeria for the year and will host taste lovers to specially curated tasting events.