Importance of a good company logo

14:43 - 17 February 2016

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You must never underestimate the importance of your company logo to your brand, customers and the overall success of your business.

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.

1. A logo is the face of a company. They represent a company unique identity, through colours, fonts and images. They provide essential information about a company that allows customers to identify with the company's core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials.

2. A good logo is unique and comprehensible to potential customers. A logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry. For example, cutting-edge firms and tech companies tend to have angular logos to convey speed, while service-oriented firms have rounded logos to provide a sense of service and trust.

3. Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

4. As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo--potentially leading to increased sales or improved mind share within the target market. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.

At RDM, you will find one of the best graphic designers, bearing in mind your brand guidelines when creating a website that makes your company stand out.

Written by Shola Adegbuyi

This is a feature by RDM