Tanzanian singer signs international record deal with Sony Music

Tanzanian singer Alikiba becomes the first Tanzanian to ink a deal with Sony MusicEntertainment. He joins peers Davido and D’banj, who are also signees of the international label.

Riding the wave of his popular singles ‘Chekecha Cheketua’ and ‘Unconditionally Bae,’ a collabo with Kenya’s Sauti Sol, the ever-trending KingKiba closed the deal during an exclusive, global media audience session at Sony’s Johannesburg office Thursday.

“I’m really excited [about] the future of music from the African continent as it’s now the time for the amazing music and sounds from Africa to take over the world,” Alikiba says.  “I’m excited on where this amazing partnership will be able to take my music now to fans across the continent and across the planet,” “The King of Bongo Flava” continues.

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Amassing a legion of fans while consistently topping music charts, it’s unsurprising that Sony signed him.

As Sony puts it : “Amplifying Alikiba’s already significant digital footprint … across the continent and into the world, is a truly exciting opportunity for us.”

The singing talent Alikiba’s eagerly awaited EP is to be released through Sony Music Entertainment Africa.

In the meantime watch the visuals to his first single ‘Aje’ at the top.