Today, 'insiders' reportedly told Bloomberg that the social media site could be acquired real soon by the Walt Disney Company.

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Generally speaking, this seems like an odd match but there could be a fit: live streaming. Disney is a big investor in BAMtech, the company that powers livestreaming on Twitter.

The gist is that a Disney acquisition of Twitter could help the legacy media company increase its digital footprint. However, Twitter is worth an estimated $18 billion so this is no roadside deal.

Twitter's stock has been enjoying a good run since all this sale talk began with possible suitors rumored to include Salesforce and Google.