ADVERTISEMENT

Pragmatic Play ventures into lucrative East African market

Pragmatic Play ventures into East African gaming markets once again by agreeing to a deal with Odibets. The casino will not be able to use Pragmatic's slots and live dealer games.

Pragmatic Play ventures into lucrative East African market

The East African gambling market is thriving thanks to the improving Nigerian gaming market and Kenya, which has some of the most relaxed - but regulated – gambling laws. In fact, gambling has been legal in Kenya for nearly 60 years and has attracted tremendous interest among European gambling companies.

Pragmatic Play is added to the list, which has just struck a deal to secure a new client in the country. Learn more here.

Pragmatic Play is a content creator in the iGaming industry. In simple terms, they create casino games for online casino websites and are one of the leaders in the industry. The types of casino games created by their development team include classic casino games, live casino games using a live-streamed dealer from one of their studios, bingo games, virtual sports betting games and a vast range of online slots.

ADVERTISEMENT

In fact, Pragmatic Play boasts some of the most popular online slot games ever and is one of the leaders in the niche. Every month they create as many as five new slot games for their clients.

Over the last few months, Pragmatic Play has announced a string of new partnerships with iGaming companies in East Africa. Their latest partnership was announced in November with a Kenyan gaming brand by the name of Odibet.

The string of partnerships and deals being struck by Pragmatic Play and East African gaming companies reveals their hand and a strong desire to penetrate this exciting and lucrative market.

ADVERTISEMENT

Odibets is a Kenyan online casino and one of the most popular in the region. The deal with Pragmatic Play will allow Odibets to use Pragmatic's slot games and grant them access to a growing portfolio of live dealer games. This will include access to some of Pragmatic's most revolutionary and celebrated slot games, namely Sweet Bonanza, Wolf Gold, Gates of Olympus, and more.

The live dealer portfolio will include many classic casino games converted into the live experience. Still, it also has innovative titles that compress traditional aspects with new game-show style experiences. One of the most exciting titles Odibets will be able to offer is Sweet Bonanza, a live dealer game developed from one of their best slot games – a revelation in the industry.

Yossi Barzely works as the Chief Business Development Officer for Pragmatic Play and stated how delighted they are to secure another client in East Africa. He continued to suggest that partnership with trusted brands will help them offer a rounded service to local Kenyan players.

Marketing Manager at Odibets, Aggrey Sayi, echoed these thoughts and touched on how using Pragmatic products will enhance the gaming services offered to their membership base.

ADVERTISEMENT

----

#FeaturebyPragmaticPlay

Enhance Your Pulse News Experience!

Get rewards worth up to $20 when selected to participate in our exclusive focus group. Your input will help us to make informed decisions that align with your needs and preferences.

I've got feedback!

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Adelabu says FG plans to increase power generation from 4k to 6k megawatts

Adelabu says FG plans to increase power generation from 4k to 6k megawatts

Adeyanju denies appealing Bobrisky’s conviction

Adeyanju denies appealing Bobrisky’s conviction

FG shuts Abuja Chinese Supermarket that discriminates against Nigerians

FG shuts Abuja Chinese Supermarket that discriminates against Nigerians

Nigerian Army dismisses 2 soldiers who stole cable at Dangote Refinery

Nigerian Army dismisses 2 soldiers who stole cable at Dangote Refinery

1,802 suspects arrested in 2 weeks during Lagos raids

1,802 suspects arrested in 2 weeks during Lagos raids

Ribadu says terrorism-related deaths have dropped from 2600 monthly to 200

Ribadu says terrorism-related deaths have dropped from 2600 monthly to 200

Nigerian students under 18 shouldn't be in university — minister warns parents

Nigerian students under 18 shouldn't be in university — minister warns parents

End of controversy as Gov Adeleke names one of his wives as official First Lady

End of controversy as Gov Adeleke names one of his wives as official First Lady

Nigeria to boost collaboration, disrupt terrorism-fueling trafficking - Tinubu

Nigeria to boost collaboration, disrupt terrorism-fueling trafficking - Tinubu

ADVERTISEMENT
ADVERTISEMENT