ADVERTISEMENT

Dufil Prima Foods Ltd appoints Chain Reactions Africa as PR consultant for Indomie noodles Nigeria

#FeatureByChainReactionsAfrica

L-R: Temitope Ashiwaju, Group Corporate Communications & Event General Manager, Dufil Prima Foods Limited; Oluwadamilola Olujide, Associate Consultant, Chain Reactions Africa; Rahmotallahi Adeniyi, Digital Marketing Manager, Indomie, and Israel Opayemi, Managing Director/Chief Strategist, Chain Reactions Africa at the contract signing

This strategic partnership which took effect on 1 February 2024, aims to first consolidate Indomie Noodles’ market leadership and foster stronger emotional connections with consumers across the Nigerian market.

With a commitment to delivering quality products and enriching the lives of consumers, Dufil Prima Foods Limited recognises the importance of breakthrough communications strategies that reach the hearts and move the wallets. As part of its growth strategy as the clear market leader, the company has enlisted the expertise of Chain Reactions Africa to enhance its flagship brand - Indomie Instant Noodles’ visibility, reputation, and engagement within the Nigerian market.

"We are excited to embark on this journey with Chain Reactions Africa”, said Temitope Ashiwaju, Group Corporate Communications and Event General Manager at Dufil Prima Foods Limited. "Their proven track record of creativity, strategic depth, understanding of trends and culture amongst critical demographics, market insight and integrated approach to communications have made them our preferred partner. Together, we aim to strengthen our market leadership, engage with our consumers more effectively, and drive meaningful connections that resonate with our target audience."

ADVERTISEMENT

Chain Reactions Africa brings almost 17 years of experience in strategic communications for brand building, reputation management, crisis management, creative communication and unique consumer experiences and engagement in service of a diverse portfolio of clients from the public and private sector respectively. Chain Reactions Africa’s rich tribe of professionals drawn from public relations, advertising, digital marketing and experiential marketing help in making uncommon integrated approach communications the firm’s holy grails of response to every brief from clients.

Speaking on the news of the firm’s selection as the preferred Strategic Communications and Public Relations partners for Indomie Noodles, Chain Reactions Africa’s Managing Director and Chief Strategist, Israel Jaiye Opayemi said, "we are delighted by this exciting piece of good news from Dufil Prima Foods Limited choosing us to manage the Indomie Instant Noodles brand and support their mission of delivering exceptional products to Nigerian consumers."

For media inquiries or further information, please contact:

Oluwadamilola Olujide

Associate Consultant, Strategy & Business Management

ADVERTISEMENT

Chain Reactions Africa

damilola.olujide@chainreactionsafrica.com

---

#FeatureByChainReactionsAfrica

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

CBN issues stricter guidelines for BDCs, other FX stakeholders

CBN issues stricter guidelines for BDCs, other FX stakeholders

ALX welcomes 30,000 new AiCE learners across Africa

ALX welcomes 30,000 new AiCE learners across Africa

MetaMask reveals 55% surge in users, introduces default security alerts to drive wider adoption

MetaMask reveals 55% surge in users, introduces default security alerts to drive wider adoption

FG moves to block licenses of non-performing DisCos over dwindling power supply

FG moves to block licenses of non-performing DisCos over dwindling power supply

World's longest subsea cable spanning 45,000km has landed in Nigeria

World's longest subsea cable spanning 45,000km has landed in Nigeria

RightCard (LemFi) doubles down on Bank of Ghana approval with Nsano partnership

RightCard (LemFi) doubles down on Bank of Ghana approval with Nsano partnership

FG bans cooking gas export to reduce price

FG bans cooking gas export to reduce price

Binance issues statement as trading website shuts out Nigerian users

Binance issues statement as trading website shuts out Nigerian users

Unilever Nigeria leads the way in employees' well-being with innovative policies, facilities

Unilever Nigeria leads the way in employees' well-being with innovative policies, facilities

ADVERTISEMENT
ADVERTISEMENT