1. Super Bowl
The Super Bowl is the annual championship game of the National Football League (NFL), the highest level of professional football in the United States.
With a brand value of $580 million, the Super Bowl is the most valuable brand in sports.
2. Summer Olympics
The Summer Olympics is the second most valuable sports brand in the world. It has a brand value of $348 million.
3. Winter Olympics
In third position on the list of most valuable brands in spirts is the Winter Olympics.
It has a brand value of $285 million.
4. FIFA World Cup
The biggest tournament of world’s most popular sports, football comes fourth in this list.
The FIFA World Cup has a brand value of $229 million.
5. WrestleMania
In the fifth position is the WestleMania with a brand value of $170 million.
6. NCAA Mens Final Four
The National Collegiate Athletic Association (NCAA) Men's Division I Basketball Tournament is a single-elimination tournament played each spring in the United States.
With a brand value of $150 million, it is the sixth most valuable brand in sports.
7. Daytona 500
The Daytona 500 is a 500-mile-long (805 km) NASCAR Sprint Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida.
They have a brand value of $136 million.
8. UEFA Champions League
In eighth position is the biggest club football competition in the world.
It has a brand value of $127 million.
9. College Football Playoff
The College Football Playoff (CFP) is an annual postseason tournament in American college football for the NCAA Division I Football Bowl Subdivision (FBS)
It has a brand value of $106 million.
10. MLB World Series
The American Major League Baseball are tenth with a brand value of $101 million.