How About a Stylish Outfit to Go With That New Phone? Rocket Internet Takes an Ambitious Plunge into the World of Fashion With Sabunta.com

11:43 - 28 October 2013

Adding to an ambitious track record of new e-commerce launches, <strong>Rocket Internet</strong> GmbH has introduced a new online retailer dedicated to men’s and women’s clothing, shoes, accessories and beauty products: <strong>Sabunta.com</strong>. Developers say the site’s “cutting-edge product, excellent customer service and the advantages of an easy and secure online shopping experience is the ultimate combination” for success in the competitive fashion market.

Sabunta, the Hausa word for “something new,” carries more than 100 global brands including Jorge, Rocco Cavalli, Adidas, Havaianas, True Religion and the exclusive jeweler Papillon Belle. The site promises new brands every week.

Marketing lead Onyeka Akumah says Sabunta plans to win over consumers with features like free and fast delivery on orders of any size coupled with the convenience of shopping from home. Coming on the heels of another major Nigerian launch for Rocket Internet, Kaswua.com—an online retailer for books, electronics, mobile phones and small appliances that many have likened to Amazon.com—Sabunta also prides itself on excellent customer service and a friendly shopping experience. As with Kasuwa.com, this includes offering a “pay-on-delivery” option as an alternative to paying online.

As part of a promotional launch, Sabunta is also offering a ₦1000 voucher to all new customers.

Rocket Internet is a venture capital firm specializing in e-commerce startups. Along with Sabunta.com and Kasuwa.com, Rocket’s ventures in the sub-Sarahan Africa market also include the online furniture site 5rooms.com as well as another online fashion retailer in South Africa, Zando.com.