According to reports, the firm, which recently announced a new set of ambassadors, did so due to the high financial benefits being demanded by the A-list artistes.

The Net News reported that the artistes were displaying signs of discontentment regarding the amount they were being paid by the company, making comparison to their colleagues signed to other telecommunication brands.

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A need for the firm to cut down its expenditure is totally understandable, bearing in mind the huge fine placed on it by the Nigerian Communications Commission (NCC), for non compliance to its regulation.

MTN's newly appointed ambassadors are Praiz (Praise Adejo); Iyanya (Iyanya Mbuk); Chidinma (Chidinma Ekile); Falz (Folarin Falana); Tekno Miles (Augustine Kelechi) and Skales (Raoul Njeng-Njeng).

Others in the movie business include Saka, (Hafiz Oyetoro); Nedu (Steve Onu); Osuofia (Nkem Owoh) and Adamu Zango.