Most pay-tv customers are subscribing to one day viewing plan - StarTimes

shakirudeen taiwo

February 28, 2018 11:27 AM

Nigerians have been calling for adopting of Pay-Per-View pricing model to allow to for optimal consumer satisfaction.

StarTimes Nigeria has disclosed that there is a growing demand for daily viewing plan on its pay-tv platforms by new and existing customers.

The company said this in a statement issued on Tuesday, February 28. The pay-Tv provider further stated that this shows people are only willing to pay for what they watched.

In recent time, Nigerians have been calling for a pay-per-view (PPV) model which allows subscribers of pay Tv platform pay for what they have watched. This is because inadequate power supply in Nigeria has made the monthly subscription a loss of money to the people.

StarTimes started the pay-per-day pricing model in November 2017.

The Brands & Marketing Director of StarTimes, Mr Qasim Elegbede, said the number of new and existing customers subscribing to the pay-per-day program is soaring fast on a daily basis. He said this is to show the daily plan resonates with the income level of the majority of Nigerians.

“Our Subscriber base continues to soar fast and statistics have revealed that most of our new subscribers come in asking to be placed on the pay per day plan, which is the latest package that allows you pay only for the number of days you wish to watch.”

He added that: “Being the only pay TV operator that offers daily subscription package, it is not surprising that this has been in our favour as most people no longer want to pay for TV subscription they hardly watch.”

The company is the only pay-Tv operator offering daily viewing plan in Nigeria.

shakirudeen taiwo