Singer deserves the greatest international deal on the continent
If there was anyone who deserved a big international deal, it had to be Wizkid. We saw it coming, we knew it was coming, and now it is here. Wizkid has signed a global recording deal.
We knew this going to happen anyway. Before he left EME, the signs were there. Wizkid had clearly grown bigger than the label, and wanted out from their control and management of his career. He created a ruckus, and earned a deal which had him drop a final album, and ran out.
Since then, he has grown exponentially.
Last year brought the explosion of ‘Ojuelegba’, a single off the album, and the subsequent Drake remix was enough to create a working relationship which culminated into the phenomenal ‘One Dance’ smash hit song, where he got writing and production credits.
That was a win that became a slippery slope; creating a sequence of events that were not foreseen before the collaboration. Universal Music has been on Wizkid’s trail for over a year, where they have been working on a deal for him. The singer has seen Davido, and Ayo Jay all snag deals with Sony Music, but he wasn’t perturbed. More music, a couple of collaborations more, and the news has leaked.
"There's something big coming up for Wizkid, and it happened while he was in America. The deal will be the biggest ever signed by an African, and signifies progress for the music business on the continent," the source told Pulse.
Many sources are also talking, and pointing at Sony Music as the people on whose contract Wizkid signed the dotted lines. They say his deal is the biggest an African pop star has ever signed. Why not? He’s the only African pop star with the longest stint at the top of the Billboard Hot 100 chart. His sophomore album has stayed in World iTunes top 10 since its release in 2015, and his digital numbers are doing superbly.
The deal with this big music company will be announced in the coming weeks, where Wizkid will be unveiled, and the news will be flooded with details.
Wizkid deserves this. He has singlehandedly put in so much work, and succeeded in raising the ceiling of achievement for Nigerian pop stars. Because of Wizkid’s achievements, to truly be a superstar from this continent, you have to not only dominate at home and on the continent, you also have to work on exporting the music to other markets.
This has made Wizkid the most eligible star to wave our flag and champion our sound in other markets, and a global recording deal is the way to go.
Here’s to an official confirmation of the deal.