Maybelline LLC, branded as Maybelline New York, is a major American makeup brand sold worldwide and a subsidiary of French cosmetics company L'Oreal. Maybelline counts influencers like Shayla Mitchell and Manny Gutierrez and supermodels like Jourdan Dunn and Josephine Skriver amongst their brand ambassadors. Victoria is definitely in good company with these high profile stars.

The Kenyan singer made the announcement on her Instagram page with the caption:

This is a great move for the Kenyan singer who has great success with hits including 'China Love' and 'Show'. Kimaniwill bring something new to the established makeup brand. We cannot wait to see the magic that they create together.