Making the Most Of Internet's 'Big Four'

Similar to a blueprint for building a home, it is vital to create a strategy for social media. Regardless of your industry and business size, Facebook and Google+ are two of the Big Four social platforms that you cannot afford to ignore. In general, Twitter and Pinterest enhance these platforms.

When planning your social media campaign, it is important to remember that quality truly trumps quantity. Many brands make the mistake of creating excessively active social media accounts, which can be perceived as spam.

To harness the power of the Big Four for big results, consider the best practices for each: