An important digital marketing tactic

For owners of businesses, brands, companies and blogs who sell goods and services to customers, it's normal to hear the phrase "put your best foot forward". It means giving the best of what you have in order for target customers to find your goods or services easily.

It is the dream of every business to be among the initial consideration set of target customers, and this can only happen when your products are findable and accessible.

Since the Internet has become a market place where millions of people do a billion and one things every day, it is sensible to make sure your products are found easily online if your goal is to make profit while gaining more customers.

Search Engine Optimization (SEO) is one sure way business owners, companies, organizations and blogs can make whatever they sell findable online to their target customers who are digital literates. The medium through which these searches happen are called search engines.

These search engines use closely guarded formula or procedures to determine which result will be displayed. The practice of search engine optimization is simply as a result of determining the factors these procedures consider before a result can be displayed.

What is SEO?

According to Quirk "It is the practice of optimizing a website to achieve the highest possible ranking on a search engine results page (SERPs)." An SEO professional is called an SEO (search engine optimizer).

Although many search engines do not disclose the elements they use when ranking pages, many SEO practitioners spend their time analyzing different applications in order to try determining what these are.

According to popular SEO consultant Nonoy Avellanosa, Google uses more than 200 different factors in its procedures simply known as algorithms to show pages in terms of relevance and ranking ( Avellanosa, 2012).

SEO can be divided into two different parts:

Black hat SEO means when practitioners try to play games with search engines by using questionable methods to achieve high rankings on these search engines. Websites caught practicing this kind of SEO are usually blacklisted by search engines.

White hat SEO is a complete opposite of black hat SEO. This is when practitioners adhere to the rules set by these search engines in order to optimize a website for a better user experience (UX). While sticking to search engine rules, optimizers should ensure users can find what they are looking for so in turn search engines will send users to websites with best results that matches their needs and wants.

As users try to find what they are looking for, search engines make sure users get best results by looking for signals of:

SEO in itself is a natural or organic optimization of a website to get ranked high on search engines when selected key phrases are imputed by users online. It can be split into two strategies:

For business owners, brands and companies, SEO is a very effective way to generate new business to your site. It is a continuous process which involves constant thinking of how search engines view your website and how users can use these search engines to find your website.

At RDM, we aid our clients in putting their best foot forward using genuine SEO tactics to grow their businesses.

Article written by Ogechukwu Okonkwo

This is a feature by RDM