2 ways to spot a fake review

Inemesit Udodiong 16:42 - 22 October 2015

Fake Product Reviews

Find out how to tell the difference between a real product review and a false one.

Early this month, YouTube revealed how important product reviews as they are actually capable of influencing a customer's decision.

Also, a Google consumer survey showed that one in five 18-to-24-year-olds go to YouTube to find out what's cool to buy.

READ: YouTube highlights the importance of product review videos

With all of this, more people are realising how important product reviews are.

Thus, they have resorted to paying people to write positive reviews concerning their products while others pay people to write negative reviews about their competitor's products.

This has led to one of the biggest legal actions involving Amazon, and Fiverr.com, a website that writes fake reviews for five dollars.

Hence, the need for our readers to know how to identify fake product reviews online.

Lack of facts- A review without concrete details about the product is properly fake. Look out of specifics in order to differentiate fake from real, for instance, if the product is a phone, a real review should have details about the battery life, camera and so on. A fake negative review would probably say this- "i hate this phone, it is so terrible," while a real review should say, " the camera is good, but it could be better" or "it started overheating in just three days."
Similarity- When you look at a product review, try scrolling down to see if you can find any other similar reviews. You would be surprised at how many similar reviews you find about one product. This usually indicates that it is a fake review.

Ultimately, the best thing to do while researching a product is to go to numerous sites with these tips in mind before deciding.

READ: See 5 hilarious customer reviews from Amazon