7 tips for getting the best out of your YouTube channel

As an artist, you’re most likely to host your music video on YouTube or Vimeo. However, YouTube is currently the number one choice for many.

The video sharing site can serve as a way for you to grow your brand and also as a source of revenue.

Here are seven tips to help you make the most of this video sharing website.

1. Update your page and profile

It’s always best to personalize your channel. Your YouTube channel should have your image or artist logo as your profile picture. It’s also advisable to create a custom background photo.

Remember to include your other social media links in your profile.

2. Video title and description

The video title is an important factor. This helps boost the chances of you being found in searches.  With the video description you can provide even more details on what the video is about as well as details of who was involved in production.

3. Select a good thumbnail

When people search for you or your video, the first thing they see is a thumbnail. Make sure you have a select a good thumbnail whenever you upload a video.

4. Use your best video in the main window of your channel

YouTube uses your most recent video in the main “Featured” window. Depending on what you are promoting, you can always change this.

5. Network on YouTube

In case you didn’t know, YouTube is a social media site. Be sure to interact and engage with your fans in your video posts.

6. Upload call-to –action videos

Remember when there was the ‘Oliver Twist’ competition? D'Banj and Don Jazzy used a fun clip to encourage fans to enter their competition. You can use this video sharing platform to announce competitions, new music, tour dates and more.

7. Organize and create playlists of your videos.

Playlist make it easy for your fans/ audience to view your videos back to back.

If you don’t have a YouTube channel, sign up for one now and remember to subscribe to the Pulse Nigeria channel.

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