Twitter is a great way to expand your brand exposure. Posting live tweets during your show on Twitter creates an opportunity for you and your event to go viral and even trend.

Pulse Music presents some easy tips for you to start trending.

1. Create a hashtag

Come up with a hashtag and encourage your fans and followers present at the event or even on Twitter to use this. This way people who are not at your event can follow the conversation.

Earlier this year, Darey created a hashtag to suit his album release - #LLAMNaked and this tide eventually followed into his Love Like A Movie concert on February 28, 2016 with fans using this hashtag and the concert's hashtag - #LLAMNaked.

2.  Engage with followers

Don’t just offer up information or talk at your fans. Make it engaging, reply their tweets and retweet them.

Personal connections on this social media platform brings an advantage of helping you trend or go viral. If you’ve noticed, whenever Don Jazzy responds or shows off his sense of humour on Twitter - this immediately gets several retweets, in some cases goes viral and even finds a way to become an entertainment news story.

ALSO READ: How to get the best out of Twitter

3.  Get visual

It’s not all about text on Twitter. Use images and video to share with fans what’s going on at your events.

This is a good way to entice fans who’ve never been to one of your events a reason to. Even before her live performances, Tiwa Savage always shares what she’s up to or where she's heading next.

You can also use Vine or Periscope to share what’s happening.

ALSO READ: 7 social media platforms every musician should be on

4. Be consistent

Tweeting in the moment is a great way to boost your engagement - it is advisable to tweet in a timely manner to maximize your reach. Don't stop tweeting after the show, continue the conversation even after your gig is done.

5. What to share?

It’s helpful to let your followers know what’s coming. Share moments from your rehearsals, share behind- the-scenes. Get a member of your team or your social media manager to put up images and videos while you are on stage.

6. Make it fun

Make your Twitter engagements fun and creative.