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European club champions and reigning French league title holders Paris Saint-Germain have announced a three-year partnership with American software giant Google.
Under the terms of the deal, Google Gemini will become PSG's official artificial intelligence assistant, while Google Pixel will serve as the club's official smartphone, as stated on the Parisian club's official website. In football teams and sports in general, artificial intelligence is increasingly utilized for data analysis and content creation across social media channels.
Last year, the Premier League and Microsoft unveiled a five-year partnership, which saw the American company's AI virtual assistant, Copilot, integrated into the league's digital platforms to enhance data accessibility, including match statistics.
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