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The Premier League has recorded a 20% surge in viewership among young adults aged 18 to 34 in the United States so far this season, according to Reuters, citing Nielsen Sports data. US broadcasters NBC and USA Network have averaged 500,000 viewers for Premier League matches during the current campaign, representing a 3% overall increase.
"The World Cup proved to be a powerful catalyst, expanding the Premier League's footprint in the US across a much broader demographic. Our data shows that interest in soccer is not only hitting record highs, but is also rapidly growing among a younger and more diverse audience, while spilling over into major domestic and international competitions," said Jon Stainer, Global Managing Director of Nielsen Sports.
Just over a million Americans tuned in to watch Tottenham's 2-0 home defeat against Newcastle on August 29, making it the most-watched Premier League match in the US this season. Spurs have featured in three of the six most-viewed English top-flight fixtures Stateside, with their 3-0 loss to Brentford and a goalless draw against Everton also making the list.
Major League Soccer has also benefited from soccer's surging popularity following the World Cup, seeing a 23% rise in interest among fans aged 16 to 34. Meanwhile, interest in the World Cup peaked at 87 million fans in July, with women making up 44% of the overall fanbase.
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