How singer can grow his fan base and have a loyal following

Orezi has no true fans.

The singer is immensely talented, with a long string of hit songs decorating his claim to greatness. From ‘Shoki’, ‘Shuperu’, ‘Rihanna’, and many others he has consistently kept his end of the bargain, working himself in the studio to come off with pop hits.

But he has no dedicated fans. Orezi has no core following that would hold on to his every work, consume all the details of his life, and stand by him in times of beef. Fans in Nigeria don’t influence album sales on the streets but they are necessary for concerts and marketing.

Why Orezi has no loyal fans is not hard to point out. Apart from showing up with a hit song, and a classy video to drive it through the TV stations, the musician offers nothing more by way of engagement.

When was the last time Orezi made the news, led a conversation, committed himself to a cause, had a controversy, or stood for something? No great artiste, or musician who intends to improve on his fan base or make strangers show empathy and ride under his banner can get by with being ordinary.

A flip through Orezi’s social media confirms this fact. Orezi has nothing to offer other than the random photo, and mildy-publicized singing competitions. That cannot be way. The era of men transforming to celebrity status via the mundane is gone. Emotion sells now, and Orezi needs that to thrive.

How can he get his game right?

A loyal fan is the person who buys your music, buys your merch, comes to your shows, spreads the word about you, votes for you in competitions and generally always sticks by you no matter what. Let them know they are appreciated because, dedicated and loyal fans are crucial to your success.

Orezi needs to use technology the right way. This doesn't always resonate with many artists, but it is so vital. First of all, a site. This should be the hub from where everything to do with him and his music can be accessed by the public.

This includes photos, videos, links to social network platforms, updates, upcoming performances, reviews, biography, press releases, contact information (for agent and promoter) etc. Next is social networking, over the past decade or so, social networking sites such as Facebook, Twitter, Tumblr and sites like that.

Orezi also needs to write blogs. This is a step which needs patience, but the results can be incredible. If he starts a blog referencing his own personal experiences in the industry, or giving tips to other unsigned artists etc. More people will begin to take interest in him and his music, it's subtle, yet effective.

The polar opposite of spam. If he grabs people's attention through as many means as possible but maintain a professional, indirect delivery, the interest will be a gradual journey to finding out about his music, becoming a fan and paying for his gigs and records.

If he can’t, he should get someone else to do it for him. This is for the artists who want to solely focus on their music and leave the business side of it to, well, the business people. This will cost him, but the results are worth it.

The companies that do these things are experts and he will have guaranteed results in a much shorter time period than if he did it alone. Companies exist that offer multiple advertisement and promotion options as well, which can give the artist more control over both the business and creative aspects of their career, without having to spend hours and hours promoting themselves.

If Orezi does this, picture what will happen to his career. He has to double his hustle.