Finally, singer's 3rd studio album is a reality!

Omawumi is coming through with a new project. The album, which will be her third, is titled “Timeless”.

It will be released under the entertainment company, Cabal, which has a business partnership with Jay Z’s ROC Nation.

This is great news. Another Omawumi album might not get people excited as much as they should, but it is great news that the singer is coming with a third. It is a project that should have come out in 2016.

Last year, she began work on an album, and switched her branding to fit in. The first punch of it all was the power collaboration lined up. The first big money move for the singer was to annex the legend of Angelique Kidjo. The Grammy-winning African legend from Benin Republic worked with Omawumi, to much fanfare and coverage.

The song ‘Play na play’ was the product of this joint effort. The Afrocentric video was shot by George Steuber for Monstar Film, with production handled by Bukola Aré for OF A KIND creatives.

Money was poured into promotion, as TV and radio across the country and parts of the continent rotated the new song.

But that was it.

Omawumi failed to follow up the move with any new material. January 2016 was the last time the singer brought new material until January 2017.

It’s déjà vu again.

She was in the same position. A big-name collaboration was being replaced by a big name record label, and a new single, ‘Butterflies’ has been released.

But it is for real this time. Her new parent company, Cabal Entertainment, is owned by Obi Asika (former co-owner of defunct label Storm 360) and Chris Ubosi (CEO of Megaelectrics Limited, owners of The Beat FM, Classic FM and Naija FM). These people combined industry skill and business acumen to launch the business, and they are on course to make a statement with Omawumi.

That statement is her dropping an album for us all. And we can’t wait.