I.rasa clothing, Nigeria’s biggest Ankara ready-to-wear brand, is staying true to the mantra of the brand – Fun and Vivacious. It presented its new collection at a store launch party over the weekend in Lagos to mark the end of summer tagged, because what is summer without an end-of-summer sales party?

The new collection, tagged HUE: A Medley of Colours, is pumped with energetic bright colours in African print mixed with unusual fabric details to strike a simple balance of Art meets Fashion.

The pieces, each parading their own individuality, showcase the signature Ankara designs in effervescent colours. With rich deep tones of red to vibrant gushes of energetic orange, royal handshakes of purple and sun kissed yellow of resplendent fun, the collection caters to everyone, from the high-profile corporate woman to the trendy fun seeker. The wardrobe staples range from easy tees to shirt dresses, dresses, skirts etc — a piece for everyone.

Credits

Model: @stacy_khanu

Hairstylist: @abmhairmaking

Make up: @cdo_beautyhouse

Creative Direction & Styling: @styledby_glory

Photography: @may16thphotography