It was indeed a 'shine shine' affair as celebrities and entertainment industry heavyweights turned out en masse today (February 27th) for the launch of Star Music at Civic Centre, Victoria Island where guests were given a first hand demonstration of the new mobile service.
Speaking at the event, Nigerian Breweries Marketing Director, Mr Walter Drenth, noted that Star Music is a culmination of years of careful planning and research as the company sought out ways to continually engage its consumers.
In his words, “At Star, we’ve always believed that our consumers are truly at the core of our business. We are very excited by the introduction of our new mobile application and see it as one of the many ways we have chosen to positively engage music consumers in Nigeria.”
Describing it as a two-way interactive app aimed at changing the way consumers experience music, he further pointed out that Star would be teaming up with entertainment industry bigwigs MTV Base and Nigerian Entertainment Today to ensure users are constantly kept abreast of the latest goings-on in the world of music and entertainment while also offering users the chance to watch videos, stream and download their favourite songs, create their own playlists, enjoy breaking news on their favourite stars while interacting and sharing the fun with each other.
Star Music will offer a dedicated website with the same look and feel as the app and a mobile version of the site which will be applicable across all the mobile smart phone platforms.
Check out pictures from the event launch below:
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