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Manchester United has secured a new, substantial sponsorship deal, which English media outlets are reporting as a record-breaking agreement. The partnership is with betting company Betway, who will become the club's training kit sponsor. While the exact duration of the long-term contract hasn't been disclosed, reports from the UK suggest it will bring in approximately £20 million per season for the club. The Daily Mail claims this is the largest training kit sponsorship deal in global football.
The previous sponsorship agreement with Tezos expired in June 2025, and the club had no such partner last season as they awaited the most suitable offer. Manchester United's return to the Champions League is also believed to have contributed to the club securing such favorable terms.
Three years ago, Premier League clubs voted to remove gambling company sponsorships from the front of matchday shirts. This voluntary ban will come into effect for the 2026/27 season. However, the new regulations do not apply to training kit sponsorships, meaning gambling companies are still free to pay for their brands to be displayed on training apparel.
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