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Digital payments solutions provider rebrands

Mitchell Elegbe, founder and group managing director, Interswitch
Mitchell Elegbe, founder and group managing director, Interswitch
The company says its new brand identity is a statement aimed at affirming the Interswitch’s leading position in the payments solution market
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One of the leading digital payment and commerce providers in Nigeria, Interswitch, has announced its corporate rebrand.

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The company says its new brand identity is a statement aimed at affirming the Interswitch’s leading position in the payments solution market, and reflects its ambition to continue growing and spreading its service across the African continent.

“Interswitch’s new logo and brand is a confident statement of our leading position in the market and our vision to continue to push the boundaries of digital payments in Africa. We acknowledge that the penetration of electronic payments in Africa is relatively low. We see this as an opportunity to create platforms that will drive commerce and improve the quality of life on the continent,” said Mitchell Elegbe, founder and group managing director of Interswitch.

Interswitch launched in 2002 and currently has a current transaction volume of 350 million transactions per month, and more than N6.4 trillion a year across its ‘Verve’ and ‘Quickteller’ platforms.

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