Why beer brand made the best [classic] move by signing Jidenna

The Nigerian-American singer shot to fame with his 2015 single, "Classic Man" and has not stopped breaking new grounds with his music and unique style.

Now Heineken has teamed up with Jidenna to tell a Nigerian story that will resonate through families and cultures across the country.

In the new ad currently airing on television, Jidenna is seen sharing gifts with his family after a trip back home, a perfect representation of the bond that is shared by many Nigerian families.

Heineken signing Jidenna as an ambassador for this new campaign is a classic move. Jidenna believes strongly in the importance of family and has never hesitated to show off his own, Heineken has been the go-to beer brand in over 192 countries of the world connecting families and friendships.

Jidenna fits perfectly into the Heineken narrative.

This is a feature by Heineken Nigeria.