Referring to Microsoft, Apple CEO Tim Cook said, "Our competition is confused. They are turning tablets into PCs and PCs into tablets. Who knows what they're going to do next?" Apple is of the opinion that tablets are single-purpose devices that should have their own Operating System while Microsoft feels tablets can do better than serve only one purpose by being an hybrid device with opeerating system that acts like both laptops and tablets concurrently. He flashed a confusing road sign to represent Microsoft's product direction.
Surprisingly, on Tuesday, Microsoft responded to Cook and his sign.
At an event in New York City, Microsoft introduced the Surface Pro 3, which is a 12-inch tablet that also works as a laptop.
While introducing the product, Microsoft's Surface leader Panos Panay noted that everyone in the room was typing on a laptop. His point was that the laptop isn't going anywhere despite all the predictions that tablets were going to kill traditional PCs.
While introducing the Surface Pro 3, he also flashed a response sign to Apple's initial attack clearly stating that instead of being confused as Apple claimed, Microsoft is just multi-directional. It's offering users two routes on one product.
Who wins this battle?