Florentino Pérez's Subtle Jab at Laporta as Campaign Kicks Off

Florentino Pérez has officially launched his campaign for the Real Madrid presidential elections. After the Electoral Commission unanimously approved his candidacy, Madrid awoke this Saturday to a massive banner displayed on a building opposite the Santiago Bernabéu stadium, in the heart of Paseo de la Castellana.

The banner features the image of the Madrid giants' president, accompanied by the motto "Much more history is yet to be written" and the names of the seven cities where the club has won the Champions League under his leadership: Glasgow, Lisbon, Milan, Cardiff, Kyiv, Paris, and London.

Interestingly, the banner is placed on the same building that Joan Laporta used in 2020 to announce his candidacy for Barcelona president with the unforgettable phrase "Looking forward to seeing you again." This is a highly symbolic move by Florentino, who once again highlights his European legacy at the height of the election race, following his official declaration as a candidate by the club's Electoral Commission.