FIFA World Cup Boosts Beer Consumption: A Flood of Pints in Popular British Destination

Ahead of the England vs. Croatia (4-2) match at the North American World Cup, an extreme surge in beer consumption was anticipated.

Calculations suggested holidaymakers could consume up to 80,000 liters of beer during the game. The Abreca Hospitality Association confirmed that typical consumption on a day when the English national football team plays is estimated at 50,000 liters.

However, for crucial matches, which Wednesday's encounter undoubtedly was, this estimate soared to between 60,000 and 80,000 liters per day. This figure collectively applies to nearly a thousand local bars, restaurants, and entertainment venues in the area.

Benidorm is renowned for blending sunny beaches and bustling hotel infrastructure with a vibrant British pub culture. In 2025, over three million tourists visited the city, with Britons forming the largest group of international visitors.

The city boasts approximately 50,000 hotel rooms, not including private property rentals through various platforms. Benidorm served as inspiration for British photographer Martin Parr and was also the setting for the British TV series "Benidorm," which depicted British holidays under the Spanish sun.

Beyond the sporting event itself, matches involving major footballing nations like England, Germany, or Scotland can lead to increased activity in local businesses, though not always without issues for local authorities.

For instance, special measures were introduced on the island of Mallorca during matches. Bars are prohibited from extending their opening hours, and sound from outdoor televisions must be muted after midnight, with screens oriented inwards. These measures aim to prevent endless night-long football celebrations.