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4 million businesses actively advertise on the social network globally

Mark Zuckerberg
Mark Zuckerberg
More than 20 per cent of active advertisers created video ads in August alone.
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Facebook has released a statement to announce that 4 million businesses actively advertise on the social network. 70 per cent of these businesses are outside the US.

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Facebook's data shows that the fastest growing region is South East Asia with the following countries: Vietnam, Indonesia, Greece, Ukraine and Philippines.

The top five countries based on yearly growth are: U.S, Brazil, Vietnam, Mexico and the United Kingdom. Over 85 per cent of business Pages use mobile and 40 per cent of active advertisers have created a Facebook ad on mobile.

The data further shows that more than 30 per cent small and medium sized business pages on Facebook are women owned. Can I get a hurray for #WomenInTech?

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Facebook says its "simplest tools have helped convert these businesses to advertise." Two top examples are boosted posts or promoted pages.

Facebook says any business can use its tools, because they are easy to use. In a new mobile economy like Nigeria, Facebook says it aims to helps small businesses become large and local businesses become global.

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