Some key terms, concepts in data analytics

In understanding what data analytics entails, here are some key terms and concepts that are associated with this digital marketing tool:

Key Performance Indicator (KPI): A KPI is a metric that helps you understand how you are doing against your business objectives.

Conversion: It is the point at which the target audience of a marketing message takes the desired action. It is a required reaction taken by users after a call-to-action has been made.

Target: It is the benchmark given in a business objective, they are usually numerical.

Goals: They are specific actions users need to perform on a website. They are also known as the purpose for which a website is created.

Metric: It is a defined unit of measurement

Event: It is a step a user must take in the conversion process

Objective: It is the outcome desired from any digital marketing campaign

Click-path: The journey visitors take through a website.

Visitors: They are humans visiting the website. It is usually an individual and not a script or search engine spider.

Java script: It is a programming language and usually used for page tagging in analytics

Page tag: It is a piece of Java script code usually embedded in a web page and executed by a web browser.

Heat map: A graphical representation tool which shows the level of activity on a web page in different colors

Conversion funnel: It is a defined path which audience must take to reach the set objective of a digital campaign.

Referrer: It is the URL that originally generated the request for a current page.

Cookie: It is a small piece of data used to transfer information between browsers and webservers. It is stored in the user’s web browser and helps web servers to provide the right content when requested.

At RDM, these keywords and concepts are well associated with all data analytics tasks we carry out for our clients.

Article by Oge Okonkwo

This is a feature by RDM