Benefits of blogging for small businesses

What is a Blog?

You will easily find a definition like this on search engine;

A blog is a website or web-page that maintains an ongoing chronicle of information, typically run by an individual or a small group of people and is written in a conversational style.

A blog is a frequently updated online personal journal or diary, where you can easily express yourself-ideas, business, emotions etc to the world.

A blog is your own website that you are going to update on an ongoing basis, with the freshest information at the top.

Importance of Blogging for SME’s

Drive Traffic To Your Website

How do people find you on search engine?

Direct search: When you are been searched for directly, it is obvious that you are already known by whoever is searching. The individual is most likely to be an existing customer and that doesn’t help you get more traffic on top of what you are already getting.

Paid Traffic: You can get traffic to your website by placing tons of paid ads, which will cost you money and will stop as soon as your money runs out.

This is not to say paid ads are totally not a good option but you should also consider the big giants that have more to spend on these ads.

Now think of how many pages you have on your website and how regularly you can update them? Well, not often right?

It is fair enough to want your website to be seen by as many people as possible, I want my website to be seen by everyone if possible, so how do I attain this as cheap as possible for my small business? By Blogging.

By blogging, you strengthen your social reach and you drive new visitors to your website and to your business.

Turn Traffic To Leads

Once you begin to get visitors come to your website through your blog, you do not want to let them leave without performing an action.

You can make sure your website has promotional offers to make visitors want to leave their information before going out of your website.

A call to action: You want to add a lead generating call to action on every blog post and on your website. A visitor comes to your website, visitor sees a call to action for a free offer, visitor clicks the call to action and goes to landing page that allows them fill their information, visitor fills this information and gets whatever offering you have put up.

All of this information turn into leads you can follow up as a small business and convert to customers.

Amazon is a good call-to-action example, Let’s say you visit amazon looking for a movie, the movie page come out, then you see the price it will cost to buy the movie, you will also see that you can get the movie at a discounted rate if you buy NOW, you will also have the options of viewing the trailer and you will find other movie suggested by amazon, similar to the movie you currently looking at.

Establish Your Business As An Industry Leader

If you are constantly creating content that is useful to your target market, you will in no time establish yourself as an authority in their eyes. This is particularly good for businesses in the sales and service profession.

If customers get their confusion taken away by your blog post, you will gradually become their first option to turn to when they need clarifications and when they finally choose to get the service you provide, you will be at the top of mind for them.

So if you are a small business, and still asking yourself if you should start a blog?  Start and start now.

If you want to include a blog page on website or a stand alone blog, Ringier Digital Marketing can help you. Contact us today, www.RDM.ng

Article by Blessing Popoola

This is a feature by RDM