5 reasons your business needs a strong online presence

Its the digital age, and there are few things as important as a business having a strong online presence.

Whether its a website, or social media account, there's an absolute need for this presence for a company to reach maximum potential.

Your customers, both old and potential, are all on the internet, whether they are staring at their phones, or at a computer screen.

Here are four reasons you need a strong online presence:

1. New Business opportunities: Where's the first place a person goes when they need information regarding a product or service? The Internet, and the place they almost always go first is Google. Everyday, 3.5 billion searches are made on Google.

A strong online presence ensures that your potential clients find you easily.

2. Strengthen your brand: A strong brand must be seen. A strong brand must have a strong story. It is these factors that determine whether or not a client would have a special bond with a business.

Which brings us to the next point;

3. Relationship: Social media breeds relationships. Its one of the places your business can feel human and approachable. Its where you get real feedback and understand the true needs of a client.

4. Marketing: A strong brand breeds trust. This means when you have a new product or service, its easier for your clients to embrace it.

5. This seems like a lot of work, considering that there are over 644 million websites and over 1.5 billion social media accounts. This is where Digital Marketing comes in.

To make this business goals easy to achieve, Google, the most visited website, has created a way to ease these burden for businesses; Google Adwords Partners. In simple terms, it means your business will always be within reach, not lost in the millions of Internet search results per second.

Coming to Nigeria, Ringier Digital Marketing, RDM, is one of two Google Adwords Partners in Nigeria. With RDM having 180 years of media experience in Swiss family owned business Ringier and flanked by sister companies, Pulse.NG, Nigeria's online news platform, and online classifieds platform, Ady.NG, you can be sure your audience is within reach.

Finding a needle a haystack has never been easier.