Bootcamp begins with FCMB Challenge, Imperial Leather Luxury marketing task [Day 11]

Yinka Ogunlami 08:45 - 05 September 2016

"Humility is you understanding that life is a journey and that there is still a journey ahead”

The first day of the boot camp was filled with activities and inspiration and it started at the FCMB Founder’s place in VI,

Kelechi Amadi Obi encouraged the participants to "strive for Excellence, strive for perfection, and success will follow. Humility is you understanding that life is a journey and that there is still a journey ahead”

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Adesuwa Oyenokwe continued saying:"You are who u decide to be, Your soul is fed by what u consume in your mind, fear means FALSE EXPECTATIONS APPEARING REAL”

The Dare2Dream Team then moved to Imperial Leather HQ to be mentored in Luxury marketing "Luxury branding is not about getting a consumer to choose a luxury brand over the competition. It is about getting them to see the brand as the only solution to their desire” she states.

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At the end of the presentation, the girls are given the task of creating a digital campaign for imperial leather to be presented to the management by Tuesday next week. The Team heads back to the hotel to meet with Bolajo Fawenhimi for a class in grooming, followed by posing and modelling. The day closes with Falana singing class to prepare the girls for the final event performance.

To be continued. Don't miss day 12 and the photo shoot at the Kinabuti Studio.

Continue following the dare2dream journey on www.pulse.ng/d2d and tell a friend to tell another friend to the same.

Photo credit: Marcello Pastonesi