Coca-Cola Delivers Bold December Experiences Through Locked In With Coke Studio

Coke Studio has been shaping how young Nigerians experience December through music and culture. 

In 2023, Coke Studio rode the “We Outside” wave with its “Outside With Coke” theme, keeping the brand at the center of Detty December conversations. By 2024, it levelled up with “Flex With Coke” to deliver live experiences, raves, and bold stage takeovers that made Coke Studio the heart of December.

Going into 2025, Coke Studio is evolving once again by adopting one of the year’s most resonant cultural expressions as its December identity: “Locked In with Coke Studio”. 

In locking down Detty December, Coke Studio will transform music and culture events into more. Coca-Cola’s December takeover will be anchored by its flagship partnerships with Flytime Fest and Rhythm Unplugged.

Beyond these anchor events, Coke Studio will power a diverse selection of live experiences across multiple cities, including Palmwine Fest, Davido 5ive Alive Abuja, Even in the Day Dance Eko, Group Therapy, Iconiq Fest, Roadblock Fiesta, DJ Tunez's Blackout Tour, and Adekunle Gold Fuji Live. 

“Coke Studio has been the platform amplifying the music, moments, and energy that define this generation,” said Yusuf Murtala, Senior Director & Head of Marketing, Coca-Cola Nigeria. “Locked In with Coke Studio is our way of tapping into the DNA of December in Nigeria and showing up where culture is created, where connections happen, and where memories are made. This is our biggest, boldest, most culturally charged December yet.”

Coke Studio’s artist-led experiences will deliver performances from leading musical acts like Flavour, Olamide, Asake, Davido, Rema, Central Cee, MOLiY, Shoday, Dope Caesar, Zaylevelten, DJ Tunez, and more, in a carefully curated line up that defines what December looks like when everyone is Locked in with Coke. 

Stay Locked In with Coke this December

For more information on Coke Studio visit the Coke Studio website or follow Coca-Cola Nigeria on Instagram (@CocaCola_NG) and X (@CocaCola_NG).  

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. 

Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. 

We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain.

Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunities to local communities worldwide. Learn more at www.coca-colacompany.com and follow Coca-Cola Nigeria on Instagram, Facebook, and X.

Coke Studio firmly established itself as the driving force of Detty December, connecting deeply with consumers through music, culture, and unforgettable live moments. This year, Coke Studio will bring immersive cultural moments for music and connection to thrive during the festive season. 

While Share A Coke ensures there’s a Coke for every celebration, Coca-Cola’s influence 

Coke Studio will ignite the entertainment scene with high-energy concerts, anticipated performances, interactive experiences, and cultural moments to keep Nigerians locked in all-month-long.

“Locked-in” has become a universal signal of commitment and presence among young Nigerians and a shorthand for being fully tuned in to the moment. To be “Locked-In with Coke Studio” is the brand’s way of fully immersing Nigerians in the December experience with the music, energy, and culture that define the season.