Should startups embrace digital marketing?

Should Startups embrace Digital Marketing?

Many proprietors of startup companies are of the opinions that digital marketing is not an area to plunge into as their main aim in the first stages of growth is to build their product line; search for means to monetize it and drive their revenue.

However, these small businesses should not overlook the advantages of branding and digital marketing. A few reasons are highlighted below:

A. You Are a Startup:

This is means no one has any idea about who you are and what you do. Marshall McLuhan, a farsighted man I would have been friends with if he did not die a few years before I was born, came up with a concept called global village.

This is the idea that people are connected by easy travel, mass media and electronic communications, and have become a single community. The is the reason why I did not have to invade surfing champion, Mick Fanning’s home in Australia before I knew about the divorce proceedings between his designer wife, Karissa Dalton and him.

These in a nutshell means that the internet is the new word of mouth. To a large extent, most of the people who need your products and services are busy tapping on their mobile devices and are hardly paying attention to what you are trying to communicate through actual word of mouth.

B. Digital Marketing offers and provides more for Less:

With digital marketing solutions, your business can grow its consumer base without incurring large amounts of money. A lot can be done with a low budget and through sharp targeted marketing. Let's compare two different scenarios.

A sole proprietor doing a daily door to door sales pitch/promotion to individuals and companies for a whole year and penetrating only 5% of the population he/she communicated with versus  building an online presence through the social media channels such as Facebook, Twitter, LinkedIn, Google Plus, Tumblr, Pinterest, and Instagram while targeting your selected audience through the online advertising campaigns on social media.

For example, a seller of items such as clothes, shoes and accessories will get a high amount of engagements and conversions through an Instagram page brandished with instagram ads as opposed to an advertise this goods through word of mouth.

C. . You need an Identifiable Brand

Your brand  is the way your potential customers perceive you before making a decision about your service. Most customers will associate with something only if they can link it to an image, an idea or a perception.

Hence, when a person goes shopping for a drink for example, they won't just pick up a nameless plastic bottle filled with colored liquid because they are thirst. They want to be a aware of what your business is about before choosing and might I add, be able to part with the intangible collateral that comes with purchasing your products and/or services.

At RDM, we offer Small and Medium Scale Enterprises/startups an SEM Starter Pack Offer which provides them a Logo and Brand Framework consisting 100 Double-sided business cards, letterheads, letter envelopes, A4 envelopes and flyers at an unusually affordable cost.

If you are a startup company looking to take steps towards giving your company a digital exposure in order  to drive your business results an attain success,  I advise that you contact us at Ringier Nigeria Limited via our service enquiry form on the link below:

http://www.rdm.ng/portfolio-item/360-digital-marketing/.

Written by Adetola Adegbite