The official trailer of the live-action film was released on November 15, 2016, and has officially shoved "Fifty Shades Darker" for the most views in a 24 hour period.

Recall, "Fifty Shades Darker" got 114 million views after its trailer was released earlier this year, topping "Star Wars: The Force Awakens" with a 112 million views.

Now, the movie starring Emma Watson has hit a whopping 127.6 million views in just one day.

"Beauty and the Beast" is set to hit the big screen on March 17, 2017 and stars Ian McKellan, Audra McDonald, Stanley Tucci, Ewan McGregor and Dan Stevens.