Sometime in July, Twitter launched its own analytics platform for those who made use of its advertising tool to track their ads, engagement and growth.
Twitter Analytics Platform Now Open To Everyone
The social media site has now made it possible for all users to access their stats regularly.
This was mostly for brands who advertised on Twitter, as well as verified users.
However, it has been confirmed that the analytics platform is open to everybody to view stats about their regular tweets.
Before this development, if you ran a company's twitter account or you just wanted to check stats about your tweet, you'd have to use platforms like Followerwonk, Topsy or Tweetchup or others alike and some of these platforms required you to pay to view more details.
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Basically, the Twitter Analytics Dashboard allows you to gauge the performance of each and every tweet you sent.
The analytics platform can be accessed at analytics.twitter.com and allows you to view stats about your tweets, things like impression count and engagement levels.
You can also check for details about your followers, your interests on Twitter (Music, Soccer and Tech news was at the top for me) and a lot more.
So now you have a reason to become more hooked to twitter and obsess over every single tweet you send.
- Techloy
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