The Doo By Iyanu SS18 collection focuses on the power of the Woman. As women, we face immense pressure in every area of lives, just like diamonds in the making, life can expose us to extreme heat and pressure situations, sometimes these situations can cut deep! For those who are determined to succeed and "become", this same pressure becomes the catalyst that transforms us into powerful, successful, women… Diamonds!

Ladi Balogun, Rich Tanksley, Kaylah Oniwo, Chuey, Angel Obasi, were amongst the prestigious guests  at the Doo By Iyanu Official Brand Launch & Fashion Show on Sunday the 25 of March 2018 at the Maison Fahrenheit Hotel.

Services cover custom made garments (Bridal trains, evening gowns, traditional, office and causals). Launching of the limited edition line (ready to wear) is in full swing for the near future. The brand aims to celebrate their “made in Nigeria” production.

The meaning of Doo is love and it also can be referred to as beautiful in the native language Tiv. Tiv Land is located in Benue State where the word originates from.

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Doo By Iyanu styles are influenced by many things, but 3 women were instrumental in influencing the message of the brand

Marilyin Monroe – for the shapely woman… Her style covers the sexiness of the DBI woman, the fear not to show off her shapely body with confidence and grace.

Audrey Hepburn – …Her style represents the classic DBI woman, as less is more she wears each garment and it never wears her.

Rihanna - Bold & Edgy - Her style represents miss unique, each piece shouts out loud her current mood for each particular day.

The event kicked off with the showcasing of the SS18 collection gracefully worn by The Scope Model Management models, the guest gazed in awe as each model elegantly walked by.  After the walks, the events host Chuey had a few questions for DBI’s lead designer, Iyanu Akinremi. The evening ended in style as Nigerian song writer and singer Maka performedher soulful hits.

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Details

Contact Number +234 (0) 0809 859 6291

Instagram: @doobyiyanu

Host: @chuey.chu

Models: @scopemodelsmanagement & @immaahlee

Performer: @theofficialmaka

Hair: @glamrealhair

Hair stylist: @hairbyriches

Makeup: @kheddar_varhnz

Images: @Jorgewong@ckknightphoto@lanreayilegbestudios

Consultancy: @thecreative_consultant

Creative Direction: @iamdanielobasi

Venue: @maison_fahrenheit