Sony’s creators convention redefines creative landscape for content creators

Hosted by Daro Umaigba, the event brought together a diverse community of creators from art and culture to the digital content creation sphere for a day packed with workshops, discussions, and practical sessions.

Having taken place at the vibrant Nexthought Creative Hub in Lekki, Lagos, the convention aimed to celebrate the convergence of creativity and technology while empowering attendees with valuable insights to fuel their professional growth and explore new horizons in content creation.

Jobin Joejoe, Managing Director at Sony Middle East and Africa says, “We are proud to support and empower Nigerian creators as they continue to push the boundaries of creativity and innovation. The Creators Convention serves as a testament to our commitment to support content creators and provide them with the best available technologies, create lasting connections to learn and network, and establish collaborative opportunities together”.

L - R: Dr. Emmanuel Iwueke (a.k.a Dr. Craze), Timi Agbaje, Ifiok Effanga (a.k.a Fiokee), Akinyemi Ayinoluwa (a.k.a Akinyemilaw), and Precious Omoregie (a.k.a Mychaskia) Pulse Nigeria

The convention also featured speakers including; Dr. Emmanuel Iwueke, Ifiok Effanga, Timi Agbaje, Akinyemi Ayinoluwa, and Precious Omoregie, who underscored the importance of safeguarding intellectual property in an increasingly digitised landscape. Debo Adedayo, Maryam Apaokagi, Dami Dawson, and Hauwa Lawal engaged in a spirited dialogue on crafting content with widespread appeal. Kelechi Amadi-Obi’s presentation on turning inspiration into action resonated with the attendees. At the same time, Adaora Mbelu, Tobi Ayeni, Fisayo Fosudo, and Salem King offered invaluable insights into diversifying revenue streams and forging lasting partnerships. In addition, Anjola Awosika, Tilewa Odedina, and Ify Igwe also facilitated a riveting masterclass in food photography, offering practical tips for elevating creative pursuits to professional heights.

L - R: Fegho Umunubo (SA to the President on Digital and Creative Economy) and Bukola Oloyede (Demand Creation & Partner Relationship Specialist) Pulse Nigeria

L - R: Kelechi Amadi-Obi (Creative Director, Kelechi Amadi-Obi Studios) and Bukola Oloyede (Demand Creation & Partner Relationship Specialist) Pulse Nigeria

Participants had the opportunity to engage in practical sessions tailored to their interests during the event, supported by Kontakt Pro Nigeria, advising creators on Sony’s digital imaging products and offerings.

Alongside a variety of workshops, the convention also provided a platform for networking and collaboration with leading brands such as Miele Nigeria (A Plus Appliances), Taeillo, Fayrouz, Zagg, Amstel Malta, Legend Twist, M.Inc PR, and Pulse Nigeria.

A cross-section of the audience Pulse Nigeria

The Sony Creators Convention 2024 underscored the power of collaboration, innovation, and community in driving creative excellence in Nigeria's digital landscape and taking their content creation endeavors to new heights.

Stay tuned for highlights and updates from the Sony Creators Convention 2024 on our social media channels! Follow us on Instagram: @sonyalphanigeria and @sonymea.

About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products, and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads the execution of various logistics, sales, marketing, advertising, and customer service activities through its business partners. 353 accredited third-party service centers reinforce Sony’s presence in key regional markets.

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