The sports category has moved to a new website.
ADVERTISEMENT

Amidst bleaching controversy, Blac Chyna launches her skin lightening cream in Lagos

Despite the controversy surrounding her visit to Nigeria, popular American celebrity was warmly welcomed in Lagos for the launch of her new face cream.

By now, it is no longer news that Angela Renee White, popularly known as Blac Chyna, American model and mother of two, arrived in Nigeria for the launch of a special product in collaboration with Whitenicious.

Whitenicious was launched in 2014 and created by Nigerian Cameroonian singer Reprudencia Sonkey, popularly known as Dencia, who herself appears to be significantly lighter than she was a few years ago. The products range from dark knuckles and knees cream to dark spot removers, from a knuckles eraser pen to papaya soap and brightening scrubs.

However, the recent buzz came from the 'Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream' which claims to restore the skin’s "natural glow," reduce "the visibility and intensity of age spots by lightening their appearance" and improve "the appearance of dull, discoloured skin by visibly stamping out unevenness to leave the complexion illuminated."

ADVERTISEMENT

The Swarovski crystal-studded jar of cream goes for $250 only.

The product launch

The days before the launch were packed with backlash from celebrities and social media, dissuading the launch. There were comments from Jackie Aina, Lupita Nyong'o, Burna Boy, and lots more.

The Cameroonian singer responded to the comments by saying:"I didn’t see this energy when fair and white launched their products In Nigeria, the then NAFDAC boss even attended, blogs who posted it wanna talk shit now. Whew, Chile the hypocrisy, wait nvm fair and white is white owned."

On Sunday, November 25, the new Whitenicious X Blac Chyna product was launched at the flagship store in Ikeja, Lagos, with supporters and press present, including popular LGBTQA and pop culture figure, , who also has her own line of skin lightening products.

ADVERTISEMENT

Also present were the creators, Dencia and Blac Chyna, who arrived at the venue with a parade of security detail, three hours late.

When asked if she was worried about the impression that bleaching products have on impressionable young women, Dencia responded: "I'm not worried about nobody because the products are safe.  They're steroid free, hydroquinone free, mercury free. It's the best and safest products in the market. [They are] made in America, FDA approved, NAFDAC approved... so I'm not worried."

Though she ignored the bigger issue of colourism, the main topic of the initial backlash, it is obvious that she is confident in the potency of her products.

As we've said earlier, though, this Blac Chyna-bleaching debacle is only a symptom of a much more profound disease.

See more pictures of the event below.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

20 ways people experience unexpected orgasms

20 ways people experience unexpected orgasms

Everything you missed at the #TheMeistersExpression Concert in Ibadan

Everything you missed at the #TheMeistersExpression Concert in Ibadan

In this Ugandan tribe, the bride’s aunt has s*x with the groom to test his sexual prowess

In this Ugandan tribe, the bride’s aunt has s*x with the groom to test his sexual prowess

Skinny shaming: 5 things you should never say to a slim person

Skinny shaming: 5 things you should never say to a slim person

The importance of boundaries in relationships: Nurturing love and respect

The importance of boundaries in relationships: Nurturing love and respect

Trace to set the African music scene ablaze with first Trace Awards & Festival in Kigali

Trace to set the African music scene ablaze with first Trace Awards & Festival in Kigali

Study shows men have been peeing wrong; they ought to sit and not stand

Study shows men have been peeing wrong; they ought to sit and not stand

Denola Grey is one of the new faces of Fenty Beauty

Denola Grey is one of the new faces of Fenty Beauty

How to survive the rising cost of petrol and transport in Nigeria

How to survive the rising cost of petrol and transport in Nigeria

7 incredible health benefits of bitter kola

7 incredible health benefits of bitter kola

5 most fashionable plus-size celebs in Nigeria

5 most fashionable plus-size celebs in Nigeria

See the forest in Ondo where masquerades are forbidden

See the forest in Ondo where masquerades are forbidden

ADVERTISEMENT
ADVERTISEMENT