It was the year when the world and Africans in particular finally said bye to lockdowns and embraced the opportunity to come back outside to feel the sun on our faces, reconnect with (distant) family members and friends; revisit our favourite spots locally and globally, as well as getting to see our favourite artists and performers do their thing on physical stages again.
Most memorable Vskit people and moments of 2021
2021 has come and gone and all we have left now are memories. The next 12 months after the universal trauma of 2020 were bound to be pivotal in one way or another; and the year 2021 proved to be just that.
Of course, the pandemic kept rumbling in the background with different new variants testing us, but we moved regardless and Vskit, the amazing short video app made for Africans, was there at every turn; capturing truly African moments, helping to document and immortalize the feeling and emotion every step of the way.
Not only has Vskit continually taken pride in being an African-centric brand and a hub for users to express themselves in creative ways, but the video app which has been around for four years continues to make the voices of Africans heard as distinctly as impossible.
And what a remarkable year 2021 turned out to be for African creators, as exciting memories were created, galvanizing the Vskit brand to new levels of growth, expansion and reach. Now with a new report, the company has detailed the magical Vskit feats achieved in 2021, while also giving multiple shoutouts to the extraordinary creators who made them all happen.
We highlight some of these records and people below:
Vskit growth records obtained in 2021
There were 10 million new creators on the fast-growing creator network of Vskit in 2021 alone, with an astonishing 30million+ active on the app every month. Vskit’s reach in Africa now stands at over 40, further underlining the rich and eclectic mix of pan-African content you’ll find on the app at any given time.
Of the 40+ countries represented on Vskit, some experienced massive growth more than some others in the course of 2021 with Ethiopia and Sierra Leone respectively seeing a whopping 295% and 297% increase in the number of new creators from their demographic. Congo DRC saw a 256% increase in the number of creators, Burkina Faso got a 243% increase and Cameroon, 221%. Nigeria saw a 180% increase in creators as well.
Perhaps, the most interesting is the 500% growth in user-generated content on Vskit in 2021, as compared to the year 2020. Talk about taking off!
What creators from each country tagged the most
Nigerian creators leaned towards comedy content. Trust Naija to always “catch cruise”. Ethiopians were all about the beauty tag; Kenyans loved effects and Tanzanians had the dance tag on lock all year long.
Celebrities love Vskit
From Kenyan comedian Njugush to Nigeria’s Ikorodu Bois and Sydney Talker; African celebs hopped on the Vskit creative train in 2021 to get to their audience. Ice Prince Zamani, the Nigerian rapper of “Oleku” fame also deserves a shout out here, as does TheAvieaway, an adored singer from Kenya.
Comedy content on Vskit
The kings of laugh and bringers of joy on Vskit in 2021 did a great job of keeping the audience laughing off their stress and daily exertions; with Peter Odeh, Twins Concept Comedy and Esthy Chi leading the way with their year-long creation of relatable and insanely-hilarious videos.
The dancers on Vskit thrilled in 2021
Frank Henry, Bara, Kid Steppers, and Bruno Mascellino, to name a few, were the go-to accounts for dance moves and exciting steps to the biggest and best songs that dropped on the continent in 2o21. Not only did these dancers burst moves, they made it look so cool and fun. No wonder their audience can’t seem to get enough of them.
Vskit gives singers a voice
What’s life without music? Definitely not as breathtaking as what we have now. Vskit knows this and so decided to also highlight the immense vocal ability and musical creativity of creators like PK.The.Rapper who always puts a creative hip hop spin on tunes from around the continent; and Artneyola who was just as sonically superb in 2021 as she was in 2o20. Talk about consistency!
There’s beauty on Vskit
Beauty and makeup artists on Vskit also get a mention for their various breathtaking content in 2021. La_Bella was a force to reckon with, so was Florarings, Jumz and Dotty Lavine amongst a host of others.
How about some contortion to blow your mind?
Contortion is a niche that many may not know about but creators have an audience for this sort of thing on Vskit where people find all forms of content from African creatives to match whatever their taste is. Murphy Yoga and Ei Flex held their followers spellbound throughout 2021 with their contortion content.
More content creators that shone on Vskit in 2021
Other categories on Vskit where creators wowed their audience and continue to do so even in 2022 include, sports, arts, cooking, video editing and studio magic, health and of course wellness tips.
Media Houses are also finding their way to Vskit where 2021 saw the arrival of leading African media houses, Pulse Nigeria and Pulse Kenya. Koncept TV also hopped aboard the Vskit train, as did Vybes Radio.
In recognition of the marketing opportunities available on Vskit, well known brands like Tecno, Infinix, Boomplay and Itel entered into partnerships with the video content platform. Those partnerships would yield about 40+ brand campaigns which broughtbrough about a billion plus views. And that’s only a fraction of the immense possibilities of vSkit and its ever-growing communities.
To get aa a complete lowdown of the official 2021 creativity report from Vskit, just click here. And remember, every Vskit moment matters to us and we want to see them all, particularly the memories created in 2021. Just add the tag: #VskitRecap2021 to all those amazing, creative videos!
You can also follow the links below to see what other are creating across all social media platforms:
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