Beauty industry will boost Nigeria’s economy – PLF boss

Mrs Adanna Enwezor, Founder of African Hair Summit said that Nigeria’s beauty sector, if properly harnessed would boost the economy.

Beauty industry will boost Nigeria’s economy – PLF boss. [Lionesses of Africa]

Enwezor, who is also the Executive Director, Photizo Life Foundation (PLF), in an interview with the News Agency of Nigeria (NAN) in Abuja on Monday said that priority should be given to the hair and beauty sector to utilise its economic benefits.

NAN report that PLF boss recently organised African Hair Summit which is the second edition of ‘Afro Hair Culture and Beauty Festival’, with the theme: ”Afro Hair Culture- A Unifying Force for African Peace , Development and Progress”.

The PLF boss said that stakeholders and government at all levels should prioritise the beauty sector for the country to maximise its potential.

She said that the African natural hair should be promoted, adding that such would encourage local manufacturers of healthy organic beauty products for the growth of economy.

”Promoting our African heritage such as our hair, beauty, among others will inspire people to set up a business and such will reduce poverty and unemployment in the society,” she said.

The PLF boss further said that though the sector was new, it had lots of potential for growth and development of a better economy.

“When people are inspired and encouraged, especially the local manufacturers, it will motivate them to produce more, such will grow our economy.

”It will also help local manufacturers to become one of the global players that will make Africa proud.

“We have formed major part of strategy that will continuously raise health awareness in the beauty sector.

“Such as trainings of people and organising workshops on product formulation, natural hairstyling and also promote ‘African Beauty’ business,” she said.

Enwezor add that the purpose of such training was to encourage more business competitiveness and trade relations among Africans within the global beauty space.

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