EleVen which was launched by Venus in 2012 has become one of the most popular fashion brands around the world.

The brand is looking to break new boundaries in its latest international brand expansion and has collaborated with Temple Management to launch in Africa.

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“The name EleVen represents how I strive to live every day – that is, without limits. In our world, ‘10’ is just another number, but EleVen is a lifestyle – it’s about challenging your status quo, embracing positive change, and going beyond,” Venus said in a statement.

TMC is a full-service creative talent and event management company incorporated in Nigeria and operating in the Entertainment, Sports, Media and Art sectors.

Koye Sowemimo, Head of Sports for TMC explained that the partnership was a natural fit.

“We are delighted to bring a global quality brand such as Eleven By Venus Williams to Nigeria,” he Sowemimo said in the statement.

“Venus needs very little introduction to the Nigerian market not only as a global icon in the sport of tennis but from her last visit in 2012. We look forward to growing the brand in Nigeria and across Africa.”

TMC plans to announce further details of distribution as well as an official roll out date.

Specific details on which collections will be available, price points, and where to buy will be shared at a later date.

The deal for the collaboration between Venus Williams and TMC was negotiated by Rocnation Africa.